Facebook Analysis

Mission Statement: Food tested Becky approved is a delicious page where I test recipes found online or in the store to see if they are as good as they appear.

 I used a very colorful and enticing picture of a meal I had helped prepare and thought it would be a good back drop for my page. 

My profile Image I thought was fitting as it displayed right under my cover photo

My original plan and intentions for this page was to look online for recipes that look amazing. I wanted to test these recipes out, find things that may need improvement for my own taste. If there needed any changes due to allergies or just taste then I could change those accordingly.

My Plan: I was planning to find a recipe each week and test those recipes out. I was hoping to post at least one recipe that I would try out each week.

My first product...272 reaches 10 likes and 1 share

I was happy for my first post and I had fun doing this. I received some positive feedback as well. 

Tactics: According to one of my classmates I was a tease. I guess he thought I was mean that I made him hungry and wouldn't share. My intentions were not to be mean, not intentionally anyways, but to make people curious for what was next. I found that posting pictures of food to be very effective to get people talking it helped my page grow. Everyone loves food and it gets people sharing and engaged wither sharing a favorite dish, or reminiscing on how food reminds us of good times. 

This particular post reached 127 People and 16 likes and 5 comments

I also took it a little further and asked what their favorite comfort foods were and people shared what they loved to eat. 

Likes: The first week, actually first few days I was able to quickly achieve the amount of likes to obtain data for my page. The first week I had over 100 likes. I noticed people sharing my page with others, even people I had not expected to do so. Currently I have 136 likes for my page. 

Reaches: I was surprised how many people saw my posts and how many reaches that I got. My most recent post for this past week I have 212 reaches.

Posts: I think the most successful posts that received the most reaches and the most engagement is when I posted a picture and asked for input from friends.

This was very interesting seeing the statistics of when friends are online and the times that they post. 

People: I was excited that my post was liked by others outside of the US. It was also interesting to see the different ages who viewed and to know the percentages of men and women viewing my page. 

76% were women and 24% were men 

Personas:

Donna is a 45 year old mother and grandmother who enjoys cooking. She also loves to look up recipes that fit her health needs. She also struggles to find recipes that her picky seven year old son enjoys eating. Health concerns are an issue for both her and her husband so finding recipes that are health conscious and yummy is something she is interested in looking for. 

Kirsten is a 38 year old mother of three growing teenage sons. She loves to cook and find new recipes to keep her family happy. She is a busy mom, so she appreciates finding food that does not take long, and things she can adjust to fit her needs of 3 hungry teenage boys and her husband. 

Kim is a 50 something busy mother and wife who is also going to school and working full time. Time is a struggle when it comes to creating meals for her family. She also enjoys finding ways to save money, and tries to make multiple dishes so she can freeze them and take them out later when she is too pressed for time to make dinner. Some of the recipes that she finds online help her to find new creative and yummy meals that she can do when time is not an issue. 

Page and Tab Visits: It appears from this screenshot that people stay mainly on the timeline or view the status of the page. 

Refection: I wish that I would have thought this out more. It was difficult for me to carry out the trying out of new recipes. Time was a huge issue for me. I should have planned out the type of meals to be easy, quick, and in expensive, instead of creating something that was difficult for me to carry out. I feel that I should have been more consistent with my original plan. I found towards the end of the semester that I was just putting random recipes on my page just to fulfill an assignment which was not my original intention.